Cowboy’s is the newcomer in the town of Okeechobee, a steak-and-barbecue restaurant that filled in the blank left by the closure of the R.J. Gator’s chain last year. I saw the sign back during my New Year’s visit but the restaurant wasn’t open yet. Passing through Okeechobee this weekend, I discovered my favorite BBQ joint – Skip’s – is no more. A sign on the door directed me to Cowboy’s. It’s a very different experience, and different approach to BBQ, but Cowboy’s takes on the Okeechobee image and holds it forth proudly for the world to see. The decor leans heavily on photos and paintings of local ranches and ranch families. And each table is named for a ranching family and decorated with their brand. Now that’s touting OkeechoBEEF! Mine was a quick lunch, a loaded baked potato topped with shredded barbecued pork, but I’ll linger longer on the next visit.
Jun 01
Branding Okeechobee
by Sandra Friend in Dining, History
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From ajbreen:
Skip’s BBQ is now SkipJacks – Southern Seafood Shack! They open last week and haven’t had an empty parking space for a city block since. They are owned by the same people that own Cowboy’s BBQ, complete with the same, down-home, southern hospitality that we have all come to love and enjoy. Please stop by again and try both places!